Our Process
Quality over quantity
All the ads that appear on Great Ads have been chosen for a reason. My aim is to provide a variety of ad styles and formats to help you get maximum inspiration.
An ad is chosen only if it has at least 4–5 of the following qualities:
- 💡Unique angle or concept
- 🤝Compelling offer
- 🪝Strong hook
- 📝Great copy
- 🖼️Unique visuals
- ⏱️Active for a long time
- ⚙️Made by a respected agency/advertiser
- 🚀Fast growing and/or $1M+ revenue brand
Less than 1% of ads I see make it to the list.
It's tempting to only look at ads directly related to your niche, but the site is designed for cross-pollination of ideas.
For example, you might be a B2B advertiser who borrows a particular ad format from an e-commerce store. Or a clothing brand that borrows an angle from a wellness product.
If you want more ads of a certain type, feel free to get in touch and I'll do my best to accommodate.