How much revenue is your direct marketing making you? If you don’t know, go check right now, we’ll wait... Okay, is it at least 30%? No? Then you’re leaving money on the table! Your direct to consumer marketing (we’re going to call it email marketing but it’s so much more) should include a solid strategy across three 4 areas: ✨ Audience Segmentation If you’re sending all emails to everyone, you’ll be wasting some great content on people who may have already checked out. Make sure you create an ‘engaged’ segment within your newsletter list and direct your marketing to them. ✨ Email Campaigns Let us preface this with saying that we don’t believe in sending emails for the sake of it, but you should be emailing your customers every week, especially if you’re an eCommerce brand. They don’t all have to be direct sells, in fact, general industry knowledge sharing is a great idea! ✨ Email Flows We love a set-and-forget marketing system! Automated flows make you money while you sleep, so why wouldn’t you go hard with flows? The basics include welcome discounts, abandoned cart reminders and lapsed customer discounts. If you want to go above and beyond, look into VIP discounts, review requests, anniversary discounts and abandoned product viewing reminders. ✨ SMS Marketing Email open rates are around the 40% mark, but SMS open rates are over 80%! It used to be considered an invasive way of marketing, but SMS is becoming way more mainstream. It’s time to give it a red hot go. No idea where to start with email marketing? Get in touch!